Prada this season (Spring-Summer 2018) is all about illustrated design. Bags, jackets, shoes- all in comics style illustrations, we cannot wait to see more. All photos: Prada (#Prada https://www.instagram.com/prada/). Don’t forget to check out our comics style illustrations on: http://www.kastho.com
G-star Raw presented the most sustainable jeans ever in the form of a short illustrated movie advertised in the social media. Simplistic drawings in blue / indigo / navy teach the customer about the process of jeans production and the amount of pollution resulting from standard processes of dying the fabric. The drawing style is quite similar to what we have seen in the music video for Arctic Monkeys “Do I wanna know” (below).
For S/S 2018 Gucci surprised everybody. Not with the theme of their campaign, because after last years’ UFO’s and dinosaurs we were prepared to pretty much anything, but with the medium. Instead of the pretty, glossy photography we were served a set of beautiful digital paintings by a Spanish Illustrator Ignasi Monreal. Welcome to the world where fairy tales are combined with updated versions of some of the greatest paintings in the history of art. The kingdom of illustration that is.