WHY DO I NEED MY VISITORS TO SUBSCRIBE?

Most businesses find a way to drive traffic to their homepages (direct, organic, from social media).

They often pay big money for social media ads or Adwords. But they don’t know, how to use that traffic.

And let me explain you this in a simple comparison.

You’re in a business event to meet new potential clients.

Would this be efficient to just hand out your visit card to everyone, without getting their contact details?

No, because you would have no idea, whom you have given it to.

And that means you could not contact them again,  to convince them to use your products or services.

Most likely they will not reach out to you on their own…

WHY?

They don’t know enough about you or your business.

They have met you just once.

Is that enough for them to want to make business with you?

Of course not. The connection and trust is not there yet.

You need to do way more and let them get to know you better.

Show your credibility, earn their trust.

All above points are valid for connecting with your potential clients via your website.

BECAUSE YOUR WEBSITE IS INDEED YOUR VISIT CARD.

Just an online one.

With a paper one, you have the advantage of handing it out personally, so you can present your business and impress with your personality.

With the website, you have to attract and interact with them via your content (visual and textual).

But just as important as the content is setting up your newsletter subscription in a way, that your visitors will be encouraged to subscribe.

You need them to give you their e-mail, so that you can contact them again!

Only repeated contact via newsletter gives you enough time to build the trust and connection with your potential clients.

Please note, that companies who really know, how to make money off their website, who have turned Facebook and other social media into traffic-driving money makers, they have set subscriptions as one of their targets in Google analytics (it’s a software that allows you to track traffic and visitors behavior, as well as give you insights into your audience).

They often go as far as assigning a value in currency to a single subscription. So when they check their  daily results, they see subscription as earnings.

And it is not a far-fetched conclusion.

With the right marketing approach, in particular, a great newsletter, YOU WILL TURN YOUR SUBSCRIBERS INTO CLIENTS.

But you need to be patient.

Marketing statistics show that a person needs to see your brand’s content between 5 to 18 times to become your client. That how much it takes to build the necessary trust.

But that is very good news. You will be successful as long as you stay consistent and believe in the process.

HOW TO GET PEOPLE TO SUBSCRIBE


Most commonly used newsletter subscriptions are:

  • Pop-up subscriptions
  • Footer subscriptions

NEITHER OF ABOVE SET-UPS IS THE BEST TOOL TO GET MOST SUBSCRIBERS! READ BELOW WHY:



POP-UPS

Try to recollect, what it feels like to be hit up with a subscription pop-up shortly after arriving at a website.

What an annoying interruption.

Unless your newsletter goes with a discount, most likely will be closed immediately.

Giving out discount codes for people to sign up, will make you have a lot of ghost subscribers (for multiple use of “new customer” benefits).

Many visitors of your homepage will not go back to reading, instead we will close both the pop-up and the website. Well, nobody likes to feel pressured…

And those who close the pop-up without subscribing but stay after…

After reading some more they maybe will want to sign up… but will not be offered that possibility again.

In that case, maybe they will put your website in Bookmarks… But how many will go back to it?


FOOTER SUBSCRIPTIONS

How many times do you actually scroll all the way down to the bottom of the Page?

Do you have time to browse a website to search for the Subscribe button?

IF YOU DON’T DO IT, SHOULD YOUR VISITORS BE ANY DIFFERENT? WE WANT INTERNET BROWSING TO BE EASY, FAST AND 100% USER FRIENDLY.

BEST SOLUTION

The most simple and human solutions are the best.

The golden mean is a simple subscribe button on each Page on your website under the textual content.

It does not interrupt, does not annoy. When it is offered in a simple, elegant way your visitors will appreciate it being right there, in the place where they are ready to use it.

Easy, fast and convenient.

Just a bit more work the web designer, which is why this solution is not wide-used.

Important: the less fields to fill out, the more subscriptions.


Name and e-mail should be enough.

Don’t be afraid that you will have Subscribe button in too many places. Most visitors will probably only see 2 or 3 Pages on your website.

Plus each subscription could offer a newsletter with content related to the Page they are on, so they would not be the same.

The extra value of such configuration, is the chance to divide your subscribers into segments, depending on the content they are interested in (your website should be sending you notifications not only about new sign-ups, but also on which Page the subscription was made).

If you offer various products or have a wide portfolio of services, newsletter segmentation based on Page, where the sign up occurred, allows you to focus your further communication exactly on what your potential client needs.

CONNECTING WITH YOUR SUBSCRIBERS VIA SUCH CUSTOMIZED NEWSLETTERS (BASED ON THEIR INTEREST IN YOUR WEBSITE) :

WILL LET YOU TURN YOUR SUBSCRIBERS INTO CUSTOMERS

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