Let’s start with the definitions.
What does Chat story mean?
Chat refers to the process of communicating, interacting and/or exchanging messages over the Internet. It involves two or more individuals that communicate through a chat-enabled service or software. Chat is also known as chatting, online chat or Internet chat.(source: www.techopedia.com)
So in other words, it is the typical conversation each of us is having multiple times per day on WhatsApp, Facebook Messenger etc. with our partners, friends, family, clients.
So now what is a chat story?
That is a narrative text which emulates an Internet chat between two (sometimes more) fictional characters and the way it is constructed allows a whole plot of the story to be told just via a multiplication of the chat boxes. You need to tap the screen for the next chat box to pop up or you can let it “play” at a pre-set tempo. Our example:
The best example of commercial chat stories is a new app teens are getting really excited about: HOOKED App (itunes.apple.com/app/hooked
This app is trending- it earned $1.28M in revenue and had 350K downloads in May 2018. Basic version is free, but it only allows to read for a couple minutes, and then you have to wait plus you cannot see the pics exchanged within the plot. On the right are the May results as presented by Similarweb.
The app is really user friendly, easier to read on the phone than a big long text, great way to spend if you only have a couple minutes of time. And something very new and fresh. Even people who have difficulty of reading books or just never made it their habit should find it fun.
But most importantly this is our life! Each one of us spend every day minutes, sometimes even hours texting. There are some boring stuff done over chats, but also there is a lot of excitement. Often via a chat we touch subjects we would be afraid to mention face to face. We text a crush and then wait all nervous if they will respond. There is romance, sex and drama happening in our chats. But it is so cool to, for once experience, somebody else’s stress, fear, happiness or disappointment archived in a set of chat boxes.
Many marketing specialists claim they can speak the language of your customers. But not many actually do. And chat stories are the essence of that new language. So if you have some text content and you want to grab your client’s attention, why don’t you tell them a chat story?
You can make it also a part of a visual design that will make people not only get the depicted message but also read the text.
That can be also a nice personal touch within your website, something that enables your visitors to connect to you and your business faster.
There is a multitude of ways to incorporate this new trend to your communication strategy. Don’t hesitate to contact me, if you would like to meet and see, how KASTHO Visual Design can support your business in marketing, social media management and web design and optimization.
Kas Thomas is the founder of KASTHO Visual Design, a certified manager, digital artist and a photographer. She has over nine years of experience in Marketing, Fashion and Graphic Design. She has a vast experience in trends forecasting. Learn more about us>>>
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