It’s official. Another big brand from the fashion industry (after Gucci, G-star and Prada) have chosen illustration as means of advertising their new collection.
This time, we are speaking about Chanel and their Autumn-Winter Show 2018/2019, which is, since two days ago (2nd May 2018) being advertised in social media with below short illustrated animation.
The animation is super contemporary, very elegant and very appealing to very wide audience. It is also a confirmation, that the trend of using illustration in advertising is becoming significant. Naturally, fashion companies are the “trend setters”, but other businesses will soon follow. We predict that within the next three years, it will be the hottest trend in marketing for any industry. More illustrated ads–> kastho.com
Source: @Chanel (www.chanel.com) www.facebook.com/chanel
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