G-star Raw illustrated campaign

G-star Raw presented the most sustainable jeans ever in the form of a short illustrated movie advertised in the social media. Simplistic drawings in blue / indigo / navy teach the customer about the process of jeans production and the amount of pollution resulting from standard processes of dying the fabric. The drawing style is quite similar to what we have seen in the music video for Arctic Monkeys “Do I wanna know” (below).

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  1. […] official. Another big brand from the fashion industry (after Gucci, G-star and Prada) have chosen illustration as means of advertising their new […]

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