For S/S 2018 Gucci surprised everybody. Not with the theme of their campaign, because after last years’ UFO’s and dinosaurs we were prepared to pretty much anything, but with the medium. Instead of the pretty, glossy photography we were served a set of beautiful digital paintings by a Spanish Illustrator Ignasi Monreal. Welcome to the world where fairy tales are combined with updated versions of some of the greatest paintings in the history of art. The kingdom of illustration that is.